(No title)

Consultancy Services

Our services focus on providing clients with transparent and independent information that helps them make informed business decisions. This commonly involves market assessments and competitive analysis to support investment decisions or strategies and action plans to drive profitable revenues.

 

/

Business Planning

Projects have ranged from detailed revenue planning in the hotel sector, the development of practical business planning guides for Tourist Information Centres, Accommodation Businesses, Restaurants and Attractions, to the preparation of business plans for Harlech Castle and Osborne House.

/

Development Planning

Working for local authority tourism and planning departments, many studies have been carried out to review the provision of hotels and advise on the future need for hotel development to meet forecast demand growth.

/

Tourism Strategies

Major strategies have been completed for both North and Mid Wales, as well as individual towns/districts, involving detailed analyses of day and staying visitor market data.

/

Sales and Marketing Performance Reviews

Reviewing the trading performance and quality of sales and marketing activity for hotel companies and individual business units.

/

Market and Financial Feasibility Studies

The study of market conditions and the competitive environment in many UK and European locations, market assessments for cities/regions, and a resort feasibility studies.

/

Investment Priorities

Many detailed competitive reviews have been carried out in order to identify areas for investment that will make the greatest contribution to improved market position, revenue and profit.

/

Sales and Marketing Strategy and Action Plans

This has ranged from filling the role of Marketing Director for a major UK hotel company on a part-time basis, through to the preparation of detailed sales and marketing action plans, regularly working together with management teams.

/

Branding

this has included the evaluation of a proposed change of brand for a major Heathrow hotel, brand specification for Conrad International and the preparation of a profile of major international brands as potential franchise partners for a developing company.