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Tourism

MPA’s principal consultants Alastair Stevenson and Frank Coan have led, or taken a major role in, the selection of assignments shown below.

 

  • Working for West Somerset District Council, MPA consultants reviewed two business plans for the future management and marketing of tourism in the District, in order to assist the Council in assessing the best value route for its future support of the District’s tourism industry.
  • MPA produced a series of ‘Market and Business Briefs’ for South West Tourism, aimed to guide farmers in assessing a wide range of tourism business opportunities. These have included how to assess the market potential, product planning and financial models for B & B, Self-catering, Caravan/Camping sites, Attractions, and Restaurants/Tea Rooms.

 

  • The tourism role of Highland Council was reviewed, in the light of a reorganisation by Visit Scotland, to clarify how best the Council could support the tourism industry in the region.

 

  • Regional Tourism Strategy for North Wales. This strategy was developed with full participation of a broadly representative group of the trade and public sector to create a comprehensive strategy. The final document clearly shows the actions required (and responsibility for implementation) to drive increased economic benefit for the region. A subsequent project, some four years later, identified the priorities within the new National Strategy forWales where the Regional Tourism Partnership is expected to take a leading role.
  • Working with Lambert Smith Hampton (then part of W S Atkins), MPA completed a product review of the Country Park facilities throughout Buckinghamshire and made recommendations for future strategic developments of the facilities provided to satisfy resident and visitor markets.


  • Preparation of a detailed tourism marketing action plan for West Lothian. This specified a range of marketing activities aimed at spreading tourists within West Lothian beyond the ‘honeypot’ of Linlithgow Palace.

 

  • Development of a range of options for the future marketing of Folkestone/Shepway District, providing the basis for the future tourism strategy.

 

  • MPA were appointed, jointly with Deloitte and Touche, Dublin, by Bord Fáilte/ Wales Tourist Board to determine opportunities for joint tourism marketing in the Wales/Ireland INTERREG II area.

 

  • A presentation was prepared for an RICS Wales conference summarising the main development opportunities in tourism, with a particular emphasis on marinas, golf, attractions and hotels.