Alastair Stevenson and Frank Coan have led or taken a major role
in the selection of assignments listed below.
Attractions/Recreation/Leisure n n n
n Appointed by English Heritage, the MPA team completed a detailed options appraisal for Thetford Priory in Norfolk. The selected option was developed into a full business plan to support funding applications for a project of some £2.5m.
n A development in MPA's series of business planning guides for the tourist industry was the completion of a version for the visitor attractions sector for the Southern Tourist Board.
n
MPA carried out a review of the
current operation of attractions
consortia
members in North Wales, their customer segments and marketing activity.
Initial recommendations were made on areas to further develop effective
marketing for individual consortia and the region as a whole.
n MPA was appointed by Bexley Council to assess the revenue generating opportunities from conference and function business at Hall Place and Danson Mansion, two major historic buildings in Kent.
n
MPA was closely involved in the
preparation, testing and evaluation of a grading scheme for attractions in Scotland and subsequent achievement
of acceptance by the majority of eligible properties.
n Working for English Heritage, MPA were asked to estimate annual visitor numbers at the newly opened historic Wigmore Castle near Ludlow, determine the likely seasonal patterns, and provide a forecast for the resultant demand for car parking spaces in the village.
n
A review of opportunities for
function and conference operations at Strawberry
Hill.
This included a competitive review of facilities in West London and
detailed revenue and cost projections.
n
Preparation of a Business Plan for
St. Augustine's Abbey,
Canterbury in support of an application for £900,000 from the Heritage
Lottery Fund. The application was
successful.
n
Preparation of business plans for
Dover Castle and Osborne House
in support of Heritage Lottery Fund applications for capital projects in
excess of £30m.
n
An investigation of the commercial
opportunities for Eltham
Palace,
an historic site being conserved by English
Heritage.
This included an assessment of the function and event market as well as
planning for the provision of visitor catering facilities.