Business Planning: projects have ranged from detailed revenue planning in the hotel sector, the development of practical business planning guides for Tourist Information Centres, Accommodation Businesses, Restaurants and Attractions, to the preparation of business plans for Dover Castle and Osborne House.
Development Planning: working for local authority tourism and planning departments, many studies have been carried out to review the provision of hotels and advise on the future need for hotel development to meet forecast demand growth.
Tourism Strategies: major strategies have been completed for both North and Mid Wales, as well as individual towns/districts, involving detailed analyses of day and staying visitor market data.
Sales and Marketing Audits/Performance Reviews: reviewing the trading performance and quality of sales and marketing activity for hotel companies and individual business units.
Market and Financial Feasibility Studies: including the study of market conditions and the competitive environment in many UK and European locations, market assessments for cities/regions, and a resort feasibility study in the Solomon Islands.
Market Position Reviews: many detailed competitive reviews have been carried out in order to identify areas for investment that will make the greatest contribution to improved market position, revenue and profit.
Sales and Marketing Planning and Implementation: this has ranged from filling the role of Marketing Director for a major UK hotel company on a part-time basis, through to the preparation of detailed sales and marketing action plans, regularly working together with management teams.
Branding: this has included the evaluation of a proposed change of brand for a major Heathrow hotel, brand specification for Conrad International and the preparation of a profile of major international brands as potential franchise partners for a developing company.
Specialist Consultancy for Hotels,
Attractions,
Tourism
Call
+44 (0) 1989 780699
Our services focus on developing an organisations understanding of it's markets and competition, leading to development of practical strategies and action plans.
